Digital Signage - Recession Proof Advertising
In times of recession there are always those industries that continue to thrive or even boom during the economic downturn. During the last large financial downturn in the late 1980's and early 1990's the boom in PC technology thrived with successes like Microsoft forging new multi-billion dollar industries.
The current financial difficulties are no different and while many manufacturing and financial industries are struggling there are new industries and technologies that are not only still thriving but expected to grow substantially in the coming years.
Digital signage is one such technology with analysts predicting a growth of 33 per cent over the next twelve months and sales are expected to continue to grow over the coming years as more and more people realise the benefits of what is a brand new and little understood advertising medium.
It has been argued that the current state of the digital signage market is very similar to when the internet was in its infancy when it was not widely accepted as an effective advertising medium when compared with traditional means. It was only when universally-accepted methods of measuring the size and quality of internet audiences arrived that internet advertising became the phenomenon it is today.
Currently digital signage has found a multitude of applications including:
- Public information - for news, weather and information (such as fire exits)
- Internal information - corporate messages, health & safety, news, etc.
- General Advertising
- Brand building
- Influencing customer behaviour
- Enhancing customer experience
- Entertainment and enhancing the environment
The uses of digital signage is expected to grow with more and more applications being found for this new media particularly as all-weather LCD enclosures and industrial display enclosure are designed allowing digital signage to be used in literally any location.
Richard N Williams is a technical author and a specialist in the digital advetising industry helping to develop digtal signage and computer enclosures for all environments. Please visit us for more information about LCD enclosures or other industrial computer solutions.
Article Source: ArticlesBase.com - Digital Signage - Recession Proof Advertising